American Tourister

[lead]Branded Content for American Tourister used across paid, owned and earned media channels.[/lead]

The Brief

Create engaging and attractive content that illustrates both the lighweight functionality and the wide range of fashion colours of the luggage.

Our Solution

We made the luggage the central character in a highly choreographed dance. We took 4 of the fashion colours and made each a partner to professional dancers each with different styles from Hip Hop, Ballroom, Tango and BeeBop.