In the six years preceding the brief for this project, the Department of Agriculture and Water Resources has experienced significant change including several name changes, undergoing considerable reform and restructure and the addition of various functions from other departments. They sought video content to build culture, pride and understanding with their own internal audience of staff and stakeholders.
We worked closely with the Department to understand, develop and deliver an ecosystem of content that ultimately informed a broader internal campaign.
Being honest, in-situ and moving, with this flagship video and the accompanying micro stories enabled a connection with the viewer, ensuring retention and recall of the department’s messaging.
The video content and the broader campaign that cascaded out of it, won a 2017 Secretary’s Australia Day Award for amongst other things ”making an outstanding contribution to the achievement of the Australian Government’s objectives on Department of Agriculture issues or projects”.