Ambulance Victoria

[lead]An activation campaign was developed by Ambulance Victoria (AV) in response to the trending decline in their membership numbers.[/lead]

The Brief

Tell the stories of real life AV members and their experiences with Ambulance Victoria.

Our Solution

We developed the concept of delivering the testimonials straight down the lens while the overlay would show the subject walking through an ‘exhibition of their experience’. 

The members received no remuneration for participating in the TVC.