Golf Australia

An awareness campaign developed by Golf Australia to promote  participation of the sport.

The Brief

Illustrate that golf is an inclusive sport that all members of the community – young and old, male and female and from all walks of life – can participate in and enjoy.

Our Solution

Leveraging the success of Adam Scott at the US Masters, a TV campaign was developed that presented everyday Australians, loving golf. The love affair is not confined to the course as all swing, chip and putt away happily in their day to day lives.