[lead]Branded Content for American Tourister used across paid, owned and earned media channels.[/lead]
Create engaging and attractive content that illustrates both the lighweight functionality and the wide range of fashion colours of the luggage.
We made the luggage the central character in a highly choreographed dance. We took 4 of the fashion colours and made each a partner to professional dancers each with different styles from Hip Hop, Ballroom, Tango and BeeBop.