A TV campaign was developed by Honda powertools to promote sales.[/lead]
Tell the stories of a husband and wife as they use and love their various Honda Powertools.
Humour is the best approach. The husband is found in repeated situations, by the ever baffled spouse, loving his Honda Powertools. The powertools are regailed with more and more devotion, being brought into the house as a centrepiece in his trophy room, hung on the wall in the living room and even making it into the marital bed.