Aveo prides itself on the quality, range and flexibility of its retirement and aged care service offerings. The aim of this campaign was to give a genuine reflection of life within Aveo villages through the eyes of actual residents.
Working closely with Aveo and The Leap Agency we began by casting a range of actual Aveo residents. The two commercials were then shot on location in Aveo villages with the aim of capturing realistic performances from our amateur talent.
We shot a number of different scenes enabling us to create a variety of 15 and 30 second TV commercials.