Holden VF Commodore

In advance of the launch of their new VF Commodore, Holden’s advertising agency developed a website which explored the car from four different driver points of view.

The Brief

Video content should be central to the website visitors experience in each of the four perspectives.

Our Solution

We worked closely with the agency to literally immerse the viewer in a Point of View (POV) experience for each driver’s character. Video assets were developed and delivered that facilitated the viewer, literally entering the head of each driver and then seeing through their eyes the vehicle’s different features that would appeal.