Man taking photo of girl in pool on lilo

KAYAK – Boyfriends of Instagram

Branded Content Social Campaign

Branded Content, Preroll, Social Media, Travel & Tourism

Watch The Video

Australian comedian and influencer Ash Williams and actress Isabel Durant couple up in this hilarious social media campaign for the travel search engine KAYAK.


In collaboration with Australian creative agency, B.B.E.this branded mockumentary series pokes fun at the forgotten boyfriends of Instagram influencers.

The influencer couple is central to the campaign idea, standing out from the sea of travel site advertising.

This TVC campaign generated over 200k views on YouTube.

We also created retail cuts to promote specific KAYAK in-market offers, used across pre-roll and social channels, including Instagram and Facebook.

“The Boyfriends of Instagram trend started in Australia, so it’s a great way for Kayak to reintroduce itself with an Aussie-made campaign. We had a lot of fun conceptualising and producing this work, and so hopefully it gives everyone a laugh while encouraging them to book their next holiday with Kayak.” Tim Evans, Strategy Director at B.B.E