• Work
  • About
  • Approach
  • News & Media
  • Contact

News & Media

1st November, 2017

How to maximise your video using Content Clusters

Share Tweet Linkedin
Diagram explaining before during and after of content clusters

Content Clusters recognise that the content you create, is in itself an opportunity for multiple content ‘events’ across your channels, extending the life cycle of your marketing beyond a single content execution.

Take for example a client creating a single piece of video content (as seen in the diagram above). Naturally the release of the video is a content event, but there is a micro-system of other opportunities that can be explored for promotion and cross promotion around the video.

Prior to the shooting, an announcement can be made on Twitter creating expectation of intended shoot and content.

On the shoot day itself social post of On-set stills, Gif’s or video snippets can be shared as Teasers, building on the momentum of expectation.

When the content is published, short promotional cut downs should be released across social platforms, essentially acting as advertising for the audience to view the longer content, extending the reach and promotion of video.

Finally, in the period after the content has been released and consumed, a ‘Behind the Scenes’ video can further prolong the audience engagement.

This Cluster approach is ultimately an amplification of your content efforts and should assist in bolstering your content calendar.

To learn more about how you can leverage Content Clusters in your next campaign, contact us at Burninghouse.

Share Tweet Linkedin
Back to News
Next Article

News Categories

  • How To
  • News
  • Trending
  • Video Types

Stay in touch

  • This field is for validation purposes and should be left unchanged.

Call 03 9696 3877 • Visit 158 Moray St. South Melbourne VIC 3205
©2017 Burninghouse. Made by Aircraft

Burninghouse Logo