How To
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5 Tips for Creating More Engaging LinkedIn Videos
Since LinkedIn introduced Video last August our newsfeeds have been inundated with footage of people turning the camera on themselves to leverage this new medium in self-promotion. Unfortunately a lot of it doesn’t make for compelling viewing on a platform that’s designed for professional networking….
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Video Metrics to track the success of your visual content
We continually get asked by clients “What video metrics should I be using to measure the effectiveness of my visual content?” So here’s the top seven metrics we recommend you track to establish the success of your content and whether or not it has delivered against your…
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What to include in your video brief
When creating content for any client at Burninghouse we always start by asking three simple questions in order to unpack the video brief: Who? How? What? So its not ‘Veni, Vidi, Vici’, but when put into practise it will assist in conquering your content. If you…
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How to maximise your video using Content Clusters
Content Clusters recognise that the content you create, is in itself an opportunity for multiple content ‘events’ across your channels, extending the life cycle of your marketing beyond a single content execution. Take for example a client creating a single piece of video content (as…
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Presenting in an off-camera interview
Off-camera means you’re talking directly to the interviewer whilst being filmed – rather than looking down the barrel of the lens. It provides the opportunity to capture information in a more relaxed manner, as opposed to reading from a script. This technique is designed to make you feel…
