Sovereign Hill

A TV campaign was developed by the advertising agency to promote the Christmas in July event held at Sovereign Hill.

The Brief

To bring a ‘fairytale story’ to life and in the process show the exciting immersive experience of the nightly Christmas in July performance, complete with artificial snow.

Our Solution

We developed the concept of shooting a ‘single shot’ where the camera moves from inside, by a warming fire with our narrator, out through a window into the bustling street of people in period costumes, enjoying the falling snow and winter atmosphere.