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Girl watching engaging LinkedIn video on laptop

How To

5 Tips for Creating More Engaging LinkedIn Videos

Since LinkedIn introduced Video last August our newsfeeds have been inundated with footage of people turning the camera on themselves to leverage this new medium in self-promotion. Unfortunately a lot… Continue reading

Illustration of man with 6 arms pointing at video metrics

How To

Video Metrics to track the success of your visual content

We continually get asked by clients “What video metrics should I be using to measure the effectiveness of my visual content?” So here’s the top seven metrics we recommend you track… Continue reading

Content Value Exchange Diagram to help with video brief

How To

What to include in your video brief

When creating content for any client at Burninghouse we always start by asking three simple questions in order to unpack the video brief: Who? How? What? So its not ‘Veni, Vidi,… Continue reading

Diagram explaining before during and after of content clusters

How To

How to maximise your video using Content Clusters

Content Clusters recognise that the content you create, is in itself an opportunity for multiple content ‘events’ across your channels, extending the life cycle of your marketing beyond a single… Continue reading

Prof Rob Adams AM talking in interview

How To

Presenting in an off-camera interview

Off-camera means you’re talking directly to the interviewer whilst being filmed – rather than looking down the barrel of the lens. It provides the opportunity to capture information in a more relaxed manner,… Continue reading

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