News & Media
-
Aveo Journey campaign wins Stevie Award for Leap Agency
Our good friends at Leap Agency were named the winner of one Gold and two Silver Stevie® Awards in the fifth annual Asia-Pacific Stevie Awards this week. One of the Silver Awards was won in the Innovation in Cross-Media Marketing category for our collaborative client,…
-
5 Tips for Creating More Engaging LinkedIn Videos
Since LinkedIn introduced Video last August our newsfeeds have been inundated with footage of people turning the camera on themselves to leverage this new medium in self-promotion. Unfortunately a lot of it doesn’t make for compelling viewing on a platform that’s designed for professional networking….
-
Why you should include Animation as part of your Visual Content Strategy
Animation is in many ways, a much more uniquely visual medium than live action. It is highly effective at unpacking often difficult and detailed material, in an engaging and informative manner. Good animation is easily digestible, presenting difficult or new concepts figuratively, channeling the ideas and…
-
Capturing history – Returning Mungo Man to Country
Our CEO, Charlie Porter, shares his special experience of the Return to Country of Mungo Man and the content Burninghouse created to support this cause.
-
Video Metrics to track the success of your visual content
We continually get asked by clients “What video metrics should I be using to measure the effectiveness of my visual content?” So here’s the top seven metrics we recommend you track to establish the success of your content and whether or not it has delivered against your…
-
What to include in your video brief
When creating content for any client at Burninghouse we always start by asking three simple questions in order to unpack the video brief: Who? How? What? So its not ‘Veni, Vidi, Vici’, but when put into practise it will assist in conquering your content. If you…
-
How to maximise your video using Content Clusters
Content Clusters recognise that the content you create, is in itself an opportunity for multiple content ‘events’ across your channels, extending the life cycle of your marketing beyond a single content execution. Take for example a client creating a single piece of video content (as…
-
Talking Heads explained
The ‘Talking Head’ is one of our most requested types of video. You know the type; a representative of a business (their head) literally talking on camera. This approach is an effective communication tool, relying on the authenticity of a real person(s) to convey a…
-
So are you a production company?
Currently we at Burninghouse promote ‘Creative Visual Content’. This statement has been great at describing what we deliver, but the market demands a better understanding of what type of company we are. We get asked all the time “So are you a production company?” Traditionally production…
-
Why use video for corporate learning
Video is highly engaging. According to Forrester Research, employees are 75% more likely to watch a video than read documents, emails or web articles. This is an outcome of evolution, whereby imagery is processed much more readily than text. Think about it, we have cave…
